Motives
Motives is a platform of AI agents that runs qualitative research projects for consumer brands, moderating and analyzing video interviews to provide insights in hours instead of weeks.
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Motives is a platform of AI agents that runs qualitative research projects for consumer brands, moderating and analyzing video interviews to provide insights in hours instead of weeks. It features an AI assistant that builds research plans and an AI interviewer that conducts in-depth video interviews with relevant consumers. This allows brands to validate concepts, test assets, and understand consumer thinking with actionable insights backed by the customer's voice. Targeted at consumer-obsessed brands, it replaces slow traditional methods with fast, high-quality video qualitative research. Access is via booking a demo.
Key features
- AI-generated research plans
- AI-led in-depth video interviews
- 48-hour actionable insights delivery
- Concept and asset validation
Pricing
Use cases
- Validating and iterating on new ideas
- Testing creative assets and brand communications
- Identifying market segments and consumer needs
Who it is for
Consumer brandsmarketing teams
Integrations
Prolific
How we verified this
Company, pricing, and feature details come from the primary sources below and our latest verification pass. When sources disagree, the official source and the most recent check win.
Last verified 09/10/2026Verified sources: 1
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